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OUR ORIGIN STORY
PAASHA, FOUNDER & CEO OF YENDRA BEAUTY
I’ve always believed in the power of nature to heal. A core memory that shaped Yendra began on a family trip to Istanbul for my 16th birthday. I dared myself to scuba dive in a shark aquarium. As surreal as it was, I wasn’t thinking about the sharks brushing past my legs, I was thinking about my skin. About the last patch of eczema that had followed me since childhood, and whether the water would trigger it again.
That moment stayed with me. Because it made something clear: when your skin isn’t supported, it holds you back from fully experiencing the things you love. Having experienced the healing power of herbal remedies growing up, I set out to create natural skincare that truly works, not just in theory, but in the reality of everyday life.
Over the years, that became an obsession. Blending naturally-derived ingredients with cutting-edge innovation from our Swedish labs, I focused on creating products that perform just as hard as we do. Because skincare shouldn’t just fix problems after they appear. It should support you before, during, and after everything you do.
At Yendra, our mission is to redefine skincare as preventative and performance-driven, helping you protect your skin barrier, recover faster, and feel confident in your skin. We exist for people who move, push, train, and show up fully; so you can focus on only sweating the things that matter.
TEAM GB OLYMPIC DIVER AND YENDRA AMBASSADOR
KYLE KOTHARI
Kyle Kothari has proudly represented Great Britain and England in numerous competitions. At the 2022 Commonwealth Games he earned a silver medal in the 10M mixed synchronized platform and placed fourth in the 10M synchronised platform.
Most recently, Kyle competed in the 10M platform event at the Paris 2024 Olympics. He has since become an advocate for Yendra’s Skin Rescue Balm, praising its effectiveness during training—an endorsement echoed by the entire Team GB diving squad!
'Yendra's Second Skin Rescue Balm has been a game-changer for my skin, providing deep moisture and lasting relief after long pool sessions. Unlike other creams, you only need a fraction of the amount, making it the perfect solution for someone who is always in and out of the water. My teammates fell in love with the smell of the vanilla the moment I opened the tub in front of them after training. The balm-to-oil formula also made it the perfect consistency to double up as a sports massage aid, making it a staple in our post-training recovery routine.’
YENDRA'S ORIGINAL FORMULATION TESTER & AMBASSADOR
KAMELIYA STOIMENOVA
Kameliya Stoimenova is a British Bulgarian swimmer who studies Sports Science at The University of Swansea. She started swimming at the age of 8 and has fallen in love with the water ever since. Founder Paasha met Kam through her coach at the BUCS Nationals in Sheffield in February 2024.
With a demanding schedule of 11 weekly pool and gym sessions, Kam’s resilience made her the perfect tester for Yendra’s Second Skin Rescue Balm.
'I’ve been using Yendra’s Second Skin Rescue Balm for a while now, and it’s truly been a lifesaver for my skin. A little really goes a long way, so the product lasts longer than I expected. The scent is absolutely addictive, and I find myself looking forward to using it. It’s been incredible for my skin, especially when dealing with dryness on my body and face (especially around my nose), and it’s perfect for soothing my skin after being in chlorine. I’ve noticed a huge improvement in my skin’s texture—it feels deeply nourished, smooth, and hydrated. This balm has become a must-have in my skincare routine, and I highly recommend it!’
